Campaigns: organising your content

You can use a listing page if you more than one active campaigns. Include a short introduction to your campaigning activities on the listing page.

Content tips

For individual campaigns, use focused, direct language to grab users’ attention and emphasise the urgency of your campaigns. Statistics and case studies will drive home the importance that supporters take action immediately.

Visitors to these pages may already be excited about your campaigns and be keen to take part as quickly and easily as possible, so consider providing a call-to-action early on the page (as well as further down for those who still need to be persuaded).


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